About us

Established in 2014 and run by Y-generation women, PYRATES smart fabrics develops and supplies its eco-responsible & quality driven PYRATEX® fabrics, made with innovative natural fibers which make the final fabrics functional and rich in body benefitting properties ·

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OUR STORY

PYRATES wants to be a pioneer in the growing healthy-lifestyle movement through fashion, the best vessel to grant people access to improving their day to day lives ·

PYRATES smart fabrics stands for taking care of your body and mind, through sport, food, cosmetics or fabrics. Yet, because we believe there is no taking care of oneself without taking care of nature, this reflects on the way in which we work together and create our PYRATEX®, pushing us towards eco friendlier products ·

THE TEAM

Our international team works its magic from its Madrid-based HQ with an in-house atelier where, in the context of certain collaborations, are carried out tasks such as prototyping & small productions · 

REGINA POLANCO

 

Founder & CEO

Regina leads our team, setting the strategic path we follow towards thriving more each day· 

She has travelled and lived in many countries, a love for travel she shares with many of her Millennial generation, which led to the creation of PYRATES in Switzerland in 2014 as an answer to their challenges and ideals ·

A Law graduate, she started developing PYRATEX® smart fabrics by collaborating with different European textile institutes during her participation at the Fashion Fusion incubator program, powered by Deutsche Telekom and Adidas, as well as Look Forward by Showroomprivé · 

Her experience allows her to legally protect the PYRATEX® technology and understand the brand's customers' need to take care of their health, and desire to consume in a conscious manner · 

PILAR TEJADA LÓPEZ

 

Head of Design

Through her creative vision, Pilar is at the core of the brand's identity. Trilingual in english, french and spanish, having lived in various countries, as well as having worked in a number of fashion brands in design, production, sales or communication positions, she now assists clients PYRATES collaborates with in communicating the brand identity, aesthetics and technology · 

Her BA in Fashion Design and participation at ASICS' Tenkan Ten program have equally contributed to her now occupying an important role at PYRATES, where she manages content creation, communication, PR, marketing, as well as sales for specific markets, making sure the company's identity is maintained throughout its activities ·

MARIA CERECEDO

 

Sales & Production Development

A fashion design and MBA graduate, Maria brings her financial and technical knowledge of the fashion field to PYRATES ·

Her experience in various international fashion brands in London or Paris, in positions in design, product development and management, along with the fact she is trilingual in english, spanish and french, makes her now able to carry out sales in different markets, as well as manage our collaborations with companies needing productions in our in-house Atelier ·

GRELIDA VILLAFAÑE

 

Atelier technician

Grelida's great technical knowledge of working with knit fabrics puts her at the heart of our in-house atelier, where she works on R&D in applying our textiles to a wide variety of garments, ranging from sportswear, to Prêt à Porter or underwear, as well as carrying out prototyping and small productions · 

SOLANGE PANTALEON

 

Office Manager

Being a growing company means growing needs in team, logistics and general office management · 

Due to her previous experience in a number of fashion ateliers, Sol makes sure everything runs efficiently and smoothly at the office, no matter how busy the day may get · 

ADVISORS

SÉBASTIEN LEFEBVRE

 

CEO at Growth Drivers Ltd. Entrepreneurship coach, entrepreneur, advisor, investor

As a serial entrepreneur and a clear example of a successful founder who sold his company, Sébastien is a growth strategy expert, and the perfect advisor for a rising company such as PYRATES, where he supports the alignment of our business strategy and the development of our capacity to deliver results against cross-functional strategies with product, marketing, business development, research & analytics, and operations·

FELIPE CARRASCO

Expert Economist in European Funds 

A profound knowledge of the spanish textile industry, where he has occupied a number of positions throughout his career, such as Secretary General of the Spanish Intertextile Council, makes Felipe an important asset for PYRATES, as he now works with SMEs, start-ups and hi-tech companies in developing projects to improve their activities in areas such as innovation management, financial development strategy, search for financing for innovative projects, dynamization of teams to generate creativity, and the development of innovative projects ·

EMILIO RISQUES 

Vice President Business Development and Innovations, EMEA ASICS 

A believer in making the world a better place by combining sport, technology and well-being, Emilio shares our core brand ethos. He has lead multicultural and multidisciplinary teams in companies for 15 years, creating innovative growth strategies that have both aligned and strengthened the commitment of clients, consumers and employees, one example being Asics’ leap from the 18th to the 3rd most important sports brand in Spain ·

JAAP ZANDBERGEN 

Coach and Mentor at Executive Agency for Small and Medium-sized Enterprises (EASME) 

Jaap became our advisor following our win of phase 1 of Horizon2020. He is an International Managing Director experienced in sustainability, marketing, innovation & product development, lean & change management, and sales in B2B & B2C markets ·

His broad hands on knowledge of general management, coaching teams, keeping of budgets and alignment of strategies & targets makes him an ideal advisor for PYRATES smart fabrics ·

AWARDS

07/2019

PYRATES smart fabrics has been named "National Winner" in the 2019 European Business Awards, one of the world's largest business competitions ·

02/2019

Exhibitor at Première Vision Paris 

07/2019

Winner of phase 1 of the European Union's Horizon2020 grant for innovative textile companies, currently preparing phase 2 · 

09/2018

Collaboration & Tenkan Ten program participation

07/2018

"Categoría Empresa" nominees

06/2018

Invited as a sustainable innovation expert 

01/2017

Finalist of 4-month long program in Berlin

09/2017

Winner of the Avantex pitch challenge: Materials & Components category 

07/2017

Winner Activewear category

06/2017

Winner of the Look Forward Fashion Tech Start-up contest